Hello, I’m Malcolm Oakley and I have been a small business owner since 2003. I have run a successful online mail-order retail store and a professional wedding photography business.
I currently own a UK tourism website with top 1 – 3 Google positions for highly competitive search terms. My professional advice comes from hands-on experience running a successful small business, from start-up.
SEO Advice For Small Business
With over 426,000 unique web visitors per month from organic search terms. (Jan 2014 Analytics verified). More recently in late 2011, I was contracted to provide Social Media services for a top Irish food supplement product.
The free information on these pages works, my successful tourism site is testament to that fact. I’ve never received Google warnings and have never been subject to a search penalty.
Ethical business means playing by the rules and at the same time providing high quality content. Something that any future successful business should aim for.
Easy to understand SEO Coaching for business owners. These pages contain all the information you need to get started with website optimisation.
A lot of the basic work you can do yourself, there need not be any mystery to social networking, online marketing and business SEO.
Small Business Services Offered;
- Advice on the benefits of social network integration.
- Advice on best SEO practice for future content publication.
- Learn how to format web pages for easy reading.
- Help and advice on using Google+ Profile and Brand Pages.
- Advice on correctly implementing Google Authorship.
To get you started quickly I have put together an article with some common business optimisation techniques to start with; Learn Business Web Site Optimisation.
Professional Tips for Small / Medium Enterprises (SME)
Many factors can impact negatively on a small business website and with competition online almost overwhelming you need to make sure your SME website is optimized for the search engines today!
Good SEO advice involves making sure you, the client fully understand the changes that need to be made. I am not here to confuse you or promise unobtainable ranking results, I am here to help you maximize the potential of your small business website. Through a combination of analysis and extensive knowledge of the industry, I have collated the best SEO methods that will produce an increase in organic web traffic for you small business.
Search Optimisation; Increase Website Traffic
My small business website saw an 18X increase in web traffic, from a reasonable 20K unique web visitors per month, to a very healthy 375K unique visitors per month (Jan 2013 Google Analytics) by using easy to understand search engine optimisation methods.
As a result my SME web traffic now only fluctuates due to seasonal changes in search queries. My industry tips and professional advice will help you learn how to optimise your own small business website and achieve high rankings in the search result pages.
I want to share my experience of running a small business website with you, so I have published the more common SEO articles covering the essential points, which if implemented will help increase your web site traffic and SERP ranking. Every business owner within the SME community wants their website to stand out above the rest.
My experience of providing affordable, white-hat web site optimization advice can help you achieve increased web traffic too. With higher keyword position ranking on the major search engines, such as Google, Bing, Yahoo.
Helpful advice for Small Business Owners
With Google continuing its assault on low quality and questionable websites, the need for good honest SEO techniques is greater than ever. White Hat SEO (search engine optimization) is the process of optimising a site for search engine ranking using methods that are acceptable and approved by the likes of Google, Bing, and others.
While Black and Gray Hat methods might serve to advance your site in the SERPs quickly, the gain will no doubt be short-lived. White Hat SEO will not only assist you in moving up in the search rankings, it will help to keep you there.
Almost everyone in the arena of internet business and marketing is aware that the number one aspect of White Hat SEO revolves around content – fresh, high quality relevant content. “High quality” refers to content that is informative, accurate, relevant and up to date.
This type of content offers value to the end-user – the searcher. Your potential future customers.
However, there is more to the quality content equation than just those four factors. The concept also includes good grammatical structure and proper spelling. Articles should also be unique. Avoid duplicate content for your site at all costs.
Once you move beyond the issue of content, there are varieties of other techniques that can be employed to help your site to rank. Again, most of these are frequently discussed and very well documented. Below are a few pointers that are a bit more obscure but that can serve to make a difference when incorporated into your SEO business plan.
Keeping Your Business Website Content Fresh
Many SEO experts use the term “fresh content” to refer to the idea of adding new content to your site on a regular basis. In some cases, however, that is not feasible. For example, if your SME site is about “hanging baskets” (an extreme case, I know), there is only so much one can write about the topic. How To Write Good Unique SEO Content. Nevertheless, there are still ways to keep your content fresh. Often it is possible to re-word some of your articles periodically and perhaps move paragraphs around to create a new structure for an article. Additionally, change the photos you are using on a particular page.
If you do not have photos included in your posts, add some. You can also change the wording of the captions for the photos as well as the “title” and “alt” tags. In addition, move the photos around and reposition them on the page. Try this with other elements you might have as well (charts, graphs, etc). These are very small and minor changes but they serve the purpose of updating and changing your site or page from time to time.
Ethical search engine optimisation
These optimization techniques, though appearing minor and obscure, will add value to your SEO campaign. When used along with good meta descriptions, pertinent article titles and other major SEO components as covered in this website, they will help to bring out the best in your SERPs. However, remember good, White Hat SEO begins and ends with quality, fresh website content.
SEO, Social Media, Online Marketing, Google Adsense Expert.
Working full time from my home office, I can give your site optimisation project 100% of my attention. I own a popular UK tourism website, with consistent top #1-3 organic search position on Google for highly competitive key-phrases. SEO methods are based on my own proven business success.
Successful in Adsense, successful in social media, successful in business. Please get in touch today for professional advice at a sensible price. Social network profile management, on-site and off-site optimisation. English language proofreading. Content writing services.
Follow me on Google+ (or my Google+ SEO Community) to learn how to grow your small business into something a lot larger online. Every day I re-share and publish articles aimed at helping the business owner succeed online.
Author of PC Newbie – Technology Made Easy, a resource website aimed at those new to PCs, technology and computing.
Author; By Malcolm Oakley
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